Opteo is a solid optimization tool for smaller accounts. PPC Tuner adds live search grounding, a conversational AI agent, and a 90-day free trial with no credit card required.
Opteo is priced from $129/mo and its strength is: Long-running optimization rules and a clean UI for smaller accounts. PPC Tuner is a human-in-the-loop AI operator: it audits the live account, writes the specific change with the reasoning attached, and waits for your approval before anything is applied to Google Ads. Pricing is flat by connected account count ($99, $299, or $599 a month), never a share of ad spend, and the trial is 90 days free with no credit card.
No credit card required. Cancel any account at any time.
Opteo is a suggestion tool. It watches your account, queues up a list of tidy improvements, and works well enough for smaller Search accounts that need a nudge.
PPC Tuner is an AI agent, not a suggestion feed. It validates recommendations against live Google Search results, builds entire campaigns for you in chat, remembers what you approved and declined, and gives you 90 days free with no credit card.
Publicly listed pricing at time of writing. PPC Tuner never charges a percentage of ad spend.
The differences that change what happens in your account each week.
| Criteria | PPC Tuner | Opteo |
|---|---|---|
| Monthly starting price | $99/mo after trial | $129/mo, card required |
| Ad spend penalties | None. Priced by account count only | Plan tiers scale with accounts and spend |
| Free trial duration | 90 days, no credit card | Trial requires a credit card |
| Live search grounding | Every keyword and negative checked against live Google Search results | No. Suggestions are derived from account data only |
| Conversational AI campaign builder | Build Search, Performance Max, Demand Gen, and Video campaigns in chat | Not offered. Campaign creation happens in Google Ads |
| Before/after RSA ad copy diffs | Itemized headline and description diff on every ad change | Not offered |
| Decision memory | Learns from your past approvals, refinements, and declines | Not offered. The same suggestions return after you dismiss them |
| Shared budget group pacing | User-defined campaign groups with performance-based reallocation | Not offered |
Before a negative keyword is ever proposed, PPC Tuner runs a real-time web check on the search term so you never block traffic that matches your actual offer.
Ask for a campaign and get one. Search, Performance Max, Demand Gen, and Video campaigns are built end-to-end in chat, with copy, keywords, audience signals, and budgets.
Full product access for 90 days with no credit card at signup. Prove ROI in your own account before you ever enter payment details.
Nothing writes to your Google Ads account until you approve it. Every recommendation can be approved, refined, or declined, with the reasoning attached.
Opteo reasons from your account data alone, which is how relevant search terms end up on negative lists. PPC Tuner queries live Google Search for the term first, reads what actually ranks, and refuses to block queries that match your offer. Converting terms get harvested as exact-match keywords instead.
Ask for a new Search, Performance Max, Demand Gen, or Video campaign and PPC Tuner assembles it: structure, keywords with deliberate match types, RSA copy, audience signals, negative lists, and budget. Opteo leaves campaign building to you inside Google Ads.
When you decline a recommendation, PPC Tuner records the exact change you rejected and stops proposing it for that ad group. Refinements teach it your preferences too, so the queue gets sharper each run instead of repeating itself.
Ad changes show the live headlines and descriptions next to the proposed set, with removals and additions itemized. You can see exactly which lines change before a single character is written to the account.
There is nothing to migrate. You connect your Google Ads account with OAuth, PPC Tuner syncs your campaigns, and the first AI audit runs within minutes. No rules to rebuild, no scripts to port, no data export needed. You can keep Opteo running in parallel during the 90-day trial and compare the recommendations side by side.
Connect your Google Ads account, run the first AI audit in minutes, and approve every change yourself. No credit card required.
Cancel any connected account at any time.