PPC Agency Capacity & Margin Expansion Modeler
Model media buyer capacity, labor overhead, gross agency margins, and profitability improvements unlocked by automated AI execution staging.
Your delivery model
Capacity assumes 32 productive client-facing hours per buyer per week, and labor is fully loaded at 25% over base salary for taxes, benefits, and tooling.
90 days free, no credit card required.
Your delivery economics
Theoretical ceiling is 7.1 accounts per buyer at 4.5 hours per account per week.
Fully loaded delivery cost per account per month, against a $2,500 retainer.
63% gross margin after $23,438 of loaded delivery labor.
Additional accounts the same team could hold at 1.9 hours per account, worth about $62,500 in monthly gross profit.
Projected margin expansion
Nightly automated auditing removes the repeatable sweep work (search term review, negative sculpting, copy gap detection, bid and budget checks) and leaves your buyers on approval, strategy, and client relationships.
| Metric | Manual today | With PPC Tuner |
|---|---|---|
| Hours per account per week | 4.5 hrs | 1.9 hrs |
| Accounts per media buyer | 7.1 | 16.9 |
| Accounts the team can hold | 21 | 50 |
| Monthly retainer revenue | $62,500 | $125,000 |
| Monthly gross profit | $39,063 | $101,563 |
| Gross margin | 63% | 81% |
Projection assumes the same headcount and retainer, with per-account hours reduced by automated auditing. It does not assume service reductions or client churn.
Common questions
It depends entirely on hours per account. At 4 to 5 hours per account per week, a buyer with about 32 productive hours handles 7 to 8 accounts before quality degrades. Cutting manual audit and build time is the only way that ratio moves without cutting service.
Grow the roster without growing the payroll
PPC Tuner audits every account nightly and stages the exact changes with plain-English reasoning. Your buyers approve, they do not hunt.
Start 90 days free, no credit card required