Free Google Ads tools and PPC calculators
Every calculator here is built on the same math our optimization engine runs nightly. No signup, no email gate. The calculators run entirely in your browser.
Google Ads Waste & Leakage Calculator
Estimate wasted spend across search query bleed, uncurated Performance Max assets, and bid overshoot, then see what recovering it is worth annually.
Target ROAS & Break-Even CPA Simulator
Turn your unit economics into a mathematically accurate break-even ROAS, profit-target ROAS, and maximum allowable target CPA for Smart Bidding.
Quality Score CPC Impact Calculator
Quantify how your Quality Score discounts or inflates actual CPC, and how many free clicks a higher score buys at the same monthly spend.
Performance Max Brand Cannibalization Auditor
Separate true incremental non-brand PMax ROAS from cannibalized brand search revenue, with a copy-paste GAQL query and an exclusion action plan.
Conversion Lag & Ramp-Up Estimator
Model your real conversion delay, the exact days to exclude from reporting, and the maximum safe Smart Bidding target shift per cycle.
Agency Capacity & Margin Modeler
Model accounts per media buyer, loaded labor cost per account, gross margin, and the headroom automated auditing unlocks on the same headcount.
Search Lost Impression Share (Rank vs Budget) Calculator
Calculate exact revenue bleed from Search Lost IS (Rank) vs (Budget) and diagnose whether to raise bids or reallocate shared budgets.
Google Ads Daily Budget Pacing & Run-Rate Calculator
Model intraday spend run-rates, weekend burn adjustments, and required daily pacing to stop month-end overspends.
Free Google Ads Account Audit
Run a structured audit of a live Google Ads account: search term leakage, Performance Max cannibalization, Smart Bidding targets, budget bottlenecks, and ad copy coverage gaps.
Upgrading from legacy PPC tools or manual spreadsheets?
See how PPC Tuner's autonomous AI audits and human-in-the-loop mutate staging compare to other tools on the market.
Run this math on your live accounts, every night
These calculators model the problem. PPC Tuner audits your real Google Ads data nightly, writes the exact change with plain-English reasoning, and waits for your approval before touching spend.
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