An automated Google Ads audit that ends with the fixes applied
PPC Tuner audits your account the way an experienced media buyer would - search terms, keywords, ad copy, bidding, budgets, and targeting - then hands you specific changes you can approve, refine, or decline.
No credit card required. Read access is enough to run the audit.
What the Google Ads audit checks
The audit reads your live account through the Google Ads API, so findings reference your actual keywords, ads, and budgets.
Wasted spend in search terms
Every search term with meaningful impressions or clicks is reviewed against your brand profile, so irrelevant queries surface as account-level or competitor negative keywords with the right match type.
Missing keywords and coverage gaps
Converting and high-intent queries you are not bidding on are surfaced as exact-match keyword additions, routed to the ad group that actually matches the intent.
Ad strength and creative depth
Enabled search ad groups running fewer than three responsive search ads get new copy, and existing ads get a line-by-line diff of the headlines and descriptions being changed.
Budget, bidding, and pacing
Budget pacing, bid strategy targets, and shared budget groups are checked against performance so under-delivering campaigns get funded and overspending ones get reined in.
How the audit works
- 1
Connect your Google Ads account
Sign in with Google and pick any account under your MCC. Read access is enough to run the audit, and nothing changes until you approve it.
- 2
The audit runs across your chosen date range
Campaigns, ad groups, keywords, search terms, assets, audiences, budgets, and locations are pulled through the Google Ads API and analysed together, not one report at a time.
- 3
You review plain-language findings
Each finding says exactly what will change, which keyword, ad, or asset it touches, and why. Approve, refine, or decline in the AI Action Center.
- 4
Approved changes are pushed live
Approvals are applied straight to Google Ads. Declines are remembered, so the next audit does not re-suggest something you already rejected.
Why this beats a one-off audit report
- Findings are changes, not commentary - each one is applied with one click.
- Audits re-run continuously, so new waste is caught as it appears.
- Declines are remembered, so you never review the same rejected idea twice.
- Brand terms are protected, so relevant traffic is never negated by mistake.
Google Ads audit FAQ
- What does a Google Ads audit actually check?
- PPC Tuner reviews search terms and wasted spend, keyword coverage gaps, negative keyword lists, ad copy depth and quality, bid strategies and targets, budget pacing, audience signals, location targeting, and Performance Max asset groups.
- How long does the audit take?
- Most accounts complete in a few minutes. Large accounts run in multiple passes, and findings appear in the AI Action Center as each pass finishes.
- Will the audit change my account without asking?
- No. Every finding waits for your approval. You can also refine a recommendation before applying it, or decline it so it stops being suggested.
- Is the audit free?
- You can run an audit during your trial without a credit card. See the pricing page for ongoing plans.
Find your wasted spend tonight
Connect an account and run your first Google Ads audit in minutes.
Start free audit