PPC Tuner vs Birch (Revealbot)
Birch executes pre-configured if/then rules across channels. PPC Tuner is an autonomous AI agent for Google Ads that audits accounts nightly and stages mutate changes with live search grounding.
Quick summary: PPC Tuner vs Birch (formerly Revealbot)
Birch (formerly Revealbot) is priced from $49-$99/mo+ and its strength is: Cross-platform if/then rule automation across Google Ads, Meta, and TikTok. PPC Tuner is a human-in-the-loop AI operator: it audits the live account, writes the specific change with the reasoning attached, and waits for your approval before anything is applied to Google Ads. Pricing is flat by connected account count ($99, $299, or $599 a month), never a share of ad spend, and the trial is 90 days free with no credit card.
No credit card required. Cancel any account at any time.
Birch brings automated rules to teams running Google Ads alongside Meta and TikTok, executing pre-configured 'if CPA > $X, pause ad' logic at 15-minute intervals.
PPC Tuner is an autonomous AI agent, not a static if/then rule engine. Powered by Gemini 3.8 Flash, it reasons over live GAQL telemetry, crawls landing pages, checks live Google search results, and stages execution-ready mutate payloads for human approval.
Pricing, side by side
Publicly listed pricing at time of writing. PPC Tuner never charges a percentage of ad spend.
- Publicly listed from $49/mo (Essential) to $99/mo (Pro) at time of writing
- 14-day free trial with no credit card required
- Pricing scales upwards based on your monthly ad spend
- You pay to author, tune, and babysit your own rule logic
- 90 days free with full product access and no credit card at signup
- Flat monthly pricing by connected account count: Starter $99, Growth $299, Scale $599
- No percentage of ad spend, no setup fees, no spend-based tier jumps
- Cancel any connected account at any time
PPC Tuner vs Birch (formerly Revealbot) on 8 criteria
The differences that change what happens in your account each week.
| Criteria | PPC Tuner | Birch (formerly Revealbot) |
|---|---|---|
| Monthly starting price | $99/mo after trial | $49-$99/mo, scales with spend |
| Ad spend penalties | None. Priced by account count only | Pricing scales with managed ad spend |
| Free trial duration | 90 days, no credit card | 14 days, no card required |
| Live search grounding | Every keyword and negative checked against live Google Search results | Not offered. Rules evaluate basic metrics only |
| Conversational AI campaign builder | Build Search, Performance Max, Demand Gen, and Video campaigns in chat | Not offered for Google Ads |
| Before/after RSA ad copy diffs | Itemized headline and description diff on every ad change | Not offered |
| Decision memory | Learns from your past approvals, refinements, and declines | Limited to static rule history |
| Shared budget group pacing | User-defined campaign groups with performance-based reallocation | Basic cross-platform budget rules |
What you get with PPC Tuner
Before a negative keyword is ever proposed, PPC Tuner runs a real-time web check on the search term so you never block traffic that matches your actual offer.
Ask for a campaign and get one. Search, Performance Max, Demand Gen, and Video campaigns are built end-to-end in chat, with copy, keywords, audience signals, and budgets.
Full product access for 90 days with no credit card at signup. Prove ROI in your own account before you ever enter payment details.
Nothing writes to your Google Ads account until you approve it. Every recommendation can be approved, refined, or declined, with the reasoning attached.
Why teams pick PPC Tuner over Birch (formerly Revealbot)
Autonomous reasoning vs manual rule design
With Birch, you must manually author and maintain dozens of if-then rules. If conditions shift, rules break or misfire. PPC Tuner arrives with senior media buyer judgment built-in, evaluating search intent, conversion lag, and auction dynamics dynamically.
Google Ads specialization vs cross-platform compromise
Birch was engineered around social feed automation and treats Google Ads through generic metrics. PPC Tuner specializes purely in Google Ads, providing deep GAQL query vector clustering, Quality Score diagnostics, and scriptless PMax cannibalization shields.
Isolated mutate staging with 1-click approvals
Birch executes automated actions directly in the background without staging. PPC Tuner stages every recommendation into a transparent approval queue with the exact mathematical rationale attached.
Conversational campaign builder
Ask PPC Tuner to construct a full Search, PMax, or Demand Gen campaign in chat and it generates the complete asset group, RSA copy, audience signals, and negative lists.
- Autonomous LLM reasoning (Gemini 3.8 Flash) instead of rigid if-else threshold rules
- Dedicated Google Ads depth: Search Lost IS (Rank vs Budget), PMax brand defense, and RSA diffs
- Live Google Search grounding: negative keywords verified against real-time SERPs
- Flat pricing by account count with zero ad spend penalties and 90 days free with no card required
Switching questions, answered
Birch is a rules engine where you have to write and maintain your own if/then logic across Meta and Google. PPC Tuner is an autonomous Google Ads AI agent that analyzes your live account data, diagnoses waste, and stages validated changes for 1-click approval.
Try PPC Tuner free for 90 days
Connect your Google Ads account, run the first AI audit in minutes, and approve every change yourself. No credit card required.
Cancel any connected account at any time.