Dashboard

Sample data

Performance snapshot for Demo Co. — Ecom (SAMPLE) · Month-to-date · all values are placeholders.

Last 30 days

Spend

$9,251.08

5.6%vs previous period

Conversions

1,671

36.8%vs previous period

Cost / Conv.

$8.42

4.2%vs previous period

ROAS

3.2x

0.4%vs previous period

Budget Pacing

Demo Co. — Ecom (SAMPLE) · spend vs. monthly cap ($45,000).

ActualTarget

Day 20 of 30Pacing 8% above target

Executive Summary

AI Analysis for Last 30 days

AI-generated weekly recap for client review

Generate a clean, client-ready performance narrative broken down by campaign type. Perfect for Monday status emails.

[SAMPLE AI OUTPUT — not generated from real data]

Demo Co. — Ecom (SAMPLE) · Week of May 12 – May 18

Spend landed at $9,251.08 (+5.6% WoW) while conversions grew to 1,671 (+36.8%). Avg CPC moved to $1.20 (-13.8%) and Search Impression Share held at 83.18%. ROAS is currently 3.2x.

Branded Search continues to anchor performance. Non-brand CPA improved after pruning low-intent keywords. Performance Max delivered ~38% of conversions; promote the trending "team collaboration" search themes to the Enterprise asset group. Demand Gen Spring Launch is ramping — add suggested headlines to lift Ad Strength from Average to Good.

Recommended focus: approve the 4 pending optimizations in the queue and revisit pacing — currently 8% above monthly cap.

Campaign Performance

Individual campaigns across all channels.

Sample data

Campaign	Spend	Conversions	Cost / Conv.	ROAS
Search - Brand US Search · Brand	$2,210.55	612	$3.61	7.2x
Search - Non-Brand US Search · NB	$1,840.10	180	$10.22	3.1x
Search - Competitor Conquest Search · Comp	$1,160.00	38	$30.53	1.4x
PMax - Enterprise Performance Max	$1,980.10	458	$4.32	5.4x
PMax - SMB Self-Serve Performance Max	$1,000.00	176	$5.68	3.0x
Demand Gen - Spring Launch Demand Gen	$1,420.88	148	$9.60	1.9x
Display - Remarketing Global Display	$639.55	77	$8.31	1.4x

Ad Group Performance

By ad group, across all campaign types.

Sample data

Ad Group	Spend	Conversions	Cost / Conv.	ROAS
Brand — Core Search · Brand	$2,540.20	412	$6.17	6.4x
Non-Brand — Software Search · NB	$1,840.10	188	$9.79	3.1x
Competitor Conquesting Search · Comp	$1,210.55	42	$28.82	1.4x
Enterprise — Asset Group PMax · Ent	$1,680.40	264	$6.37	5.2x
Spring Launch Demand Gen	$980.88	88	$11.15	2.4x

Keyword Performance

Top managed keywords by spend.

Sample data

Keyword	Spend	Conversions	Cost / Conv.	ROAS
ppc tuner Exact	$724.10	142	$5.10	5.9x
ai bid management Phrase	$612.40	33	$18.56	2.6x
google ads automation Phrase	$498.20	38	$13.11	3.0x
pmax optimization tool Exact	$382.55	27	$14.17	2.8x
ppc reporting software Phrase	$291.00	19	$15.32	2.4x

Search Term Insights

Actual queries that triggered your ads.

Sample data

Search Term	Spend	Conversions	Cost / Conv.	ROAS
best ppc tools 2026 Broad match	$612.40	21	$29.16	1.7x
free google ads audit Broad match	$418.20	6	$69.70	0.6x
automated bidding software Phrase match	$388.10	28	$13.86	2.9x
google ads agency near me Broad match	$284.55	11	$25.87	1.5x
performance max best practices Phrase match	$172.90	14	$12.35	3.2x

Asset & Extension Performance

Headlines, descriptions, and extensions rated by Google Ads.

Sample data

Asset Type	Asset Content	Performance Label	Spend	Conversions	Cost / Conv.	ROAS
RSA Headline	AI-Powered PPC Optimization, Built for Agencies	Best	$1,240.55	188	$6.60	5.4x
Description	Get weekly AI suggestions you can approve in one click.	Good	$980.40	142	$6.91	4.1x
Sitelink Extension	Book a Demo	Best	$612.40	108	$5.67	6.2x
Callout Extension	Free 14-Day Trial · No Credit Card	Low	$182.30	9	$20.26	1.2x

Display Placements

Where your display ads are running.

Sample data

Placement	Type	Impr.	Clicks	CTR	Conv.	CPA
youtube.com/channel/UC***	YouTube	84,120	612	0.73%	14	$32.10
techcrunch.com	Website	22,310	184	0.82%	6	$48.20
mobile app · weather widget	App	140,880	318	0.23%	2	$182.40
reddit.com/r/PPC	Website	9,420	142	1.51%	11	$18.90

PMax Asset Groups

Performance Max creative performance.

Sample data

Asset Group	Ad Strength	Listings	Conv.	CPA	ROAS
Enterprise	Excellent	42	184	$11.80	5.2x
SMB Self-Serve	Good	31	96	$14.40	3.4x
Trial Signup	Average	18	58	$22.10	2.1x
Holiday Promo	Good	24	41	$18.60	2.8x

Lost Impression Share

Budget vs. Rank · by search campaign.

BudgetRank

Auction Insights

Competitor impression share · sample.

Sample data

Domain	Impr. Share	Overlap	Outrank	Top of Page
you (sample)	62%	—	—	88%
competitor-a.example	41%	58%	32%	71%
competitor-b.example	28%	44%	21%	63%
competitor-c.example	19%	31%	12%	52%
competitor-d.example	11%	18%	8%	44%