Target ROAS & Break-Even CPA Simulator
Calculate your mathematically accurate break-even ROAS, maximum allowable target CPA, and profit-optimized Smart Bidding targets based on your unit economics.
Your unit economics
After a 5% return rate, you retain about 61.7% margin on gross revenue, so every conversion is worth $142.50.
90 days free, no credit card required.
Absolute ceiling before losses: $87.99
Your Smart Bidding targets
Revenue multiple that exactly covers cost of goods after returns. Never set a tROAS target here or below.
The tROAS to enter in Google Ads to protect a 20% net margin at your current cost structure.
Highest cost per purchase that still clears your profit target.
Move targets inside this band, roughly $54 to $65 tCPA, in steps under 15% so delivery does not throttle during re-learning.
Net profit by ROAS scenario
Modeled on $10,000 monthly ad spend at your current margin structure.
| Achieved ROAS | Revenue | Gross profit | Net profit after ad spend | Net margin |
|---|---|---|---|---|
| 200% | $20,000 | $12,350 | $2,350 | 11.7% |
| 300% | $30,000 | $18,525 | $8,525 | 28.4% |
| 400% | $40,000 | $24,700 | $14,700 | 36.7% |
| 500% | $50,000 | $30,875 | $20,875 | 41.7% |
Common questions
Break-even ROAS is the revenue multiple you need for ad spend to exactly cover the cost of the goods or services you sell. It is 1 divided by your gross margin. At a 65% gross margin, break-even ROAS is 1 / 0.65, which is 154%. Anything below that loses money on every order before overhead.
Enforce these targets automatically
PPC Tuner audits your campaigns nightly against the targets your margin actually supports, then stages the exact bid and budget changes for your approval. Nothing publishes until you sign off.
Start 90 days free, no credit card required