Brand Profile
Set the optimization guardrails for this brand. The AI uses these inputs to generate recommendations tailored to your goals.
The internal name for this Brand Profile. Helpful for agencies managing multiple clients.
Business Identity & Offerings
Help the AI understand who you are, what you sell, and who you compete with.
Used to ground recommendations in your actual landing pages and brand.
The AI uses this to judge search-term relevance and surface mismatched intent.
The AI will flag conquesting and recommend phrase-match negatives where appropriate.
Geographic markets this brand actively serves. The AI uses these to evaluate location targeting and flag wasted geo spend.
Guides bidding strategy recommendations.
Leave blank if the goal is purely to maximize the chosen objective.
The AI will treat these as hard constraints when proposing optimizations.