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Account context
Demo Co. — Ecom (SAMPLE) · DEMO-000-0001

Optimization Queue

Sample AI suggestions for Demo Co. — Ecom (SAMPLE) · switch accounts in the sidebar to see a different queue.

The AI is currently analyzing last 30 days of performance data on a weekly schedule cadence to generate the suggestions below. Adjust the window or schedule to reshape the queue.

4 pending suggestions · based on last 30 days
  • Search · Add Exact Match Keyword·Demo Co. — Ecom (SAMPLE)4m ago

    [DEMO] Non-Brand – US – Search

    Stage "buy organic coffee beans" as [exact match] with a $1.20 bid

    AI reasoning · Sample reasoning: this broad-match search term drove 312 conversions at a $4.80 CPA over the last 30 days — well below the $14 target. Promoting "buy organic coffee beans" to exact match with a tailored $1.20 bid should lock in match quality, protect impression share against competitor expansions, and prevent the broad-match algorithm from spending against lower-intent variations.

  • PMax · Audience Signal Addition·Demo Co. — Ecom (SAMPLE)27m ago

    [DEMO] PMax – Enterprise Plans

    Add custom intent audience "Researching team productivity software" to the Enterprise asset group

    AI reasoning · Sample reasoning: this asset group's CPA is currently $182 — 42% above the $128 target — and the algorithm is exploring widely with low confidence. Layering a custom intent signal built from your top-converting search queries and competitor URLs gives Smart Bidding a stronger conversion seed, which should accelerate the learning phase and pull CPA back toward target without capping volume.

  • Search · Replace Low-Rated RSA Headline·Demo Co. — Ecom (SAMPLE)1h ago

    [DEMO] Lead Gen – US – Search

    Swap RSA Headline "Get Your Free Quote Today" for a higher-CTR variant

    Performance: Low

    AI reasoning · Sample reasoning: Google rates "Get Your Free Quote Today" as Low, dragging the parent RSA's Ad Strength from Good down to Average and capping eligible impression share. Over the last 30 days it served 84k impressions at a 1.2% CTR vs. the ad group average of 4.6%. Replacing it with one of the three variants below should restore Ad Strength to Good, lift CTR back to ad-group baseline, and unlock additional auction entries.

    Proposed replacement headlines
    • 1Free Quote in Under 60 SecondsProjected Best
    • 2Compare Quotes & Save Up to 35%Projected Best
    • 3Instant Custom Quote — No SignupProjected Best
  • Search · Sitelink Extension Refresh·Demo Co. — Ecom (SAMPLE)Yesterday

    [DEMO] Brand – US – Search

    Replace stale sitelink "2024 Holiday Hours" with "Book a 15-min Demo →"

    AI reasoning · Sample reasoning: the "2024 Holiday Hours" sitelink has consumed $612 over the lookback window with 0 conversions and a 0.18% CTR — its landing page is now out of date. A context-aware replacement pointing to your demo-booking page mirrors the top-converting CTA from your homepage and your highest-performing RSA, and should recover the wasted sitelink spend as qualified meetings instead of dead clicks.