Business Context
Configure how PPC Tuner's AI understands Demo Co. — Ecom (SAMPLE). Each account stores its own context.
Strategy
Core goals the AI should optimize toward.
Guides bidding strategy recommendations.
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Used to flag pacing issues and budget overruns.
Product and Service Knowledge Base
Anything that helps the AI understand what you sell, who you sell to, and what to avoid.
The richer this context, the smarter the optimization suggestions.277 characters
Brand Voice & Tone Guidelines
How ad copy should sound. Used when generating headlines and descriptions.